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Founded in 2008, SportsPro has become the global leader in Sports business news and insights. Now in its fourth year, SportsPro Live is firmly established as the number one UK event for sports industry insights that will assist you in improving your businesses performance.
This year’s focus will be on the technological revolution overtaking sports, and how these advancements, and the investments going alongside it are assisting sports businesses in commercialising their products, and audiences like never before. With over 70 speakers and 700 attendees across the two days, and some of the top sports business minds in attendance, this is the one event you cannot miss.
SportsPro Live attracts some of the most influential names in sport to join the speaker line-up. Below are some of the industry experts confirmed to speak at the 2017 edition.
Head of Digital and Fan Relationship Management, Lega B
CEO, Beach Majors Company
Head of Events Delivery
International Hockey Federation
Group MD, ITN Productions, ITN
Head of Pre-Sales - EMEA, TokBox
Chief Operating Officer
Seattle Sounders FC
Vice President & General Manager, ESPN EMEA
Executive VP, COO, & Partner; Baltimore Orioles & Mid-Atlantic Sports Network
MD, Eurosport Digital
CEO, BSI VR
Chief Commercial Officer, America’s Cup
CEO, British Olympic Association
National Lottery Marketing & Sports Partnerships Manager, Camelot
Digital/Creative Strategist, Moffo Co
President, World Anti-Doping Agency
Chairman, ONE Championship
Maple Leaf Sports & Entertainment (MLSE) is the premier sports entertainment company in Canada and is widely recognized as a global leader. As Chief Commercial Officer, David leads all revenue generation for MLSE’s teams and facilities.
Hired as a ‘day one’ employee of the Toronto Raptors in 1994, David has played a key leadership role at MLSE since the formation of the company in 1998, and has served in an Executive capacity for MLSE since 2004. David was named Chief Commercial Officer in 2013.
David oversees Global Partnerships, Ticketing, Suites, Premium Seating, Digital and Social Media, Food & Beverage, and Retail Operations for MLSE’s portfolio of teams including the NBA’s Toronto Raptors, the NHL’s Toronto Maple Leafs and Major League Soccer’s Toronto FC. David’s team also leads Partnerships for the CFL’s Toronto Argonauts; and through a unique partnership arrangement with global entertainment leader Live Nation, David’s team is exclusively responsible for Live Nation’s Canadian sponsorships.
Having begun his career with the Argonauts in 1993, David has more than 20 years of sports and entertainment sales, marketing and leadership experience. David plays an influential role within the industry both in Canada and internationally.
David currently serves on the Board of Directors for Canada Basketball, as well as the Chancellor’s Advisory Committee for McGill University in Montreal. In 2012 David was awarded the Queen Elizabeth II Diamond Jubilee Medal in recognition of his contributions to Canada.
A native Torontonian, David and his family live in the Beach area of Toronto.
I am the UK Commercial Director and have lived in the North West for over 10 years. I have spent 15 years in sports and digital media and have created and delivered digital and commercial strategy for many clients, from National and International Federations to major brands. Today this involves increased focus on how sports organisations can leverage the rapid changes in technology and commercial rights.
I manage key client relationships for deltatre including UEFA (Digital business), England Rugby and BBC Sport. I also have extensive experience in leading bid campaign teams and managing multi-million and multi-year contracts with some of the best known organisations in sport including; UEFA, BBC Sport, British Athletics, Castrol, European Athletics, The Football League, LOCOG (London 2012 Olympic and Paralympic Games), Nationwide, Nike, 02 and England Rugby.
Chief Executive of UCFB, Philip has played a key role in establishing UCFB as the world leader in higher education for the football, sport and events industries since its first cohort of students began in 2011.
Overseeing UCFB’s expansion from its initial campus at Burnley’s historic Turf Moor stadium to Wembley Stadium and Etihad Stadium and introducing UCFB’s graduates into the world of sport, Philip also secured the UK’s first ever higher education postgraduate partnership with the Real Madrid Graduate School in 2015.
Having graduated first class in the Management School with an MBA in Football Industries from the University of Liverpool, Philip is an active member of the Institute of Directors, Chair of Independent Higher Education and a member of GuildHE
Michael Krause is CEO EMEA at Deezer, where he is in charge of Deezer’s international operations and is responsible for over 100 countries. Prior to this role, Mr Krause was Vice President of Central and Eastern Europe at Deezer, leading the operations for all departments, including Marketing, Sales, Social Media and Editorial, in the CEE region. He joined the company as Managing Director GSA in August 2014.
Previously Mr Krause held the position of Managing Director GSA at Magic Internet (Musik) GmbH, owned by one of Germany’s biggest Media companies ProSiebenSat.1 Media SE. He is the Co-founder of the AMPYA music brand, which belongs to Magic Internet (Musik) GmbH.
Before joining ProSiebenSat1 Media SE, Mr Krause worked in leading positions for Mondia Media, arvato/Bertelsmann and the mobile entertainment startup Handy.de. He started his professional career at Universal Music and Warner Music after finishing his master in applied cultural science.
Promoted to Chief Operating Officer in 2014 from his previous role as Vice President of Business Operations, Bart Wiley oversees all business operations for Sounders FC, including sales, marketing, corporate partnerships, communications, broadcast and digital-related content, international marketing and community outreach.
Under his guidance, Seattle has garnered unprecedented business-related success for a North American soccer club, including the top seven single-season attendance totals in MLS history, culminating in an active sellout streak of 127 consecutive matches. Sounders FC’s 2015 average attendance of 44,247 fans-per-match was good for second in the Americas last season, with the club holding firm amongst the top 30 clubs in global football attendance for the past two seasons. Additionally, Sounders FC has set record regional television ratings over the past two campaigns under Wiley’s stewardship, including a 32 percent year-over-year rise between the 2013 and 2014 seasons.
Previously, he worked as Director of Communications for 711, Net Inc., Director of Publicity for NASCAR Busch Grand National Division driver Bobby Hillin and as publicist for former Major League Baseball player Brett Butler.
Wiley has represented Sounders FC across the globe at numerous conferences and special events, including events in Europe, Japan and Australia.
Jo is a senior content strategist with experience at some of the most interesting media and digital companies.
She was Head of HD at Sky and ran a number of successful product launches before going to BT as Head of Strategy where she was one of three people who created the idea and strategy for BT Sport.
Part of the small bidding team and then leading the product development pre-launch, Jo then joined Man City where she led the creation of a strategy to monetise City’s content and to drive growth and engagement through digital.
Under Jo’s leadership, City became the biggest EPL club on YouTube and created a groundbreaking branded content strategy.
Jo joined Wasserman to lead the agency’s European media and digital strategy business working on rights monetisation strategies including for a leading VR tech company, Amazon and Twitter.
Jo is also a Non-Exec Director for Exeter University.
Charly Classen is Vice President and General Manager, ESPN – Europe, Middle East and Africa (EMEA), a role he has held since January 2014.
He is responsible for the strategic guidance, development and oversight for all of ESPN’s business and operations in the region – including digital media, television syndication, as well as the company’s long-term strategic collaborations with BT Sports in the UK and Econet Media in sub-Saharan Africa. He also is responsible for identifying and developing new business opportunities in the region, whether through organic growth, acquisition or partnership.
Based in London, Classen works closely with ESPN executive management and with the company’s global distribution, sales and digital media teams in developing best-of-breed content, businesses and sales and marketing solutions.
Ralph Rivera joined Eurosport as Executive Vice President / Managing Director for Eurosport Digital in September 2016 after six years with BBC Digital.
Prior to re-locating to the BBC in 2010, Ralph was SVP/GM Games, International Programming at Aol in the United States, a company at which he worked for over a decade.
A digital media executive with extensive experience building and operating highly-scaled, global online businesses, Ralph is a results-orientated leader with a strong track record of success spanning corporate, divisional, consulting and start-up environments.
One of Ralph’s tasks at Discovery Communications will be to emulate the success of the BBC iPlayer by giving viewers and users an enhanced Eurosport.com and Eurosport Player experience.
Hilary joined the International Hockey Federation (FIH) as Head of Event Delivery in 2015 with responsibility for the team overseeing FIH’s international events. Over her career, she has built up a portfolio of experience in major events and the Olympic landscape, having worked at England Rugby 2015, as General Manager for Sport Services at Glasgow 2014 Commonwealth Games and through her involvement at Rio 2016, London 2012 and Beijing 2008 Olympic and Paralympic Games.
Her early career was spent working in the National Association for Badminton in Scotland, where she led the implementation of a new coach education system and was central to the delivery of their major events, including the 2007 World Team Badminton Championships in Glasgow.
Hilary was invited to join the Sport Committee of the Commonwealth Games Federation in 2014, contributing to providing technical expertise and support to the Executive Board in relation to the development and management of the Commonwealth Games and Commonwealth Youth Games.
For over two decades, John Angelos has led the Orioles business operations. As President and COO of the Mid-Atlantic Sports Network, a leading media property reaching millions of U.S. households across seven states and fourteen Nielsen markets, Angelos has led MASN since its inception and launch.
Named 2015 Marylander of the Year-Honorable Mention, Angelos has also been recognized by industry experts and media commentators for his re-invention of the economic model for private-public sports partnerships. Angelos' creation of the Orioles' "Sarasota365 Partnership" tripled initial projections, with the Orioles now generating more than $89 million annually and over $400 million in total sports tourism economic value for taxpayers and municipal investors.
Angelos has appeared on CBS, Bloomberg Media, PBS, MSNBC, Fox, and Rogers Media and has been covered in the New York Times, Wall Street Journal, Sports Pro, Sports Business Journal, and other publications.
Angelos has a BA from Duke University, and he also holds a law degree.
Born in Barcelona, Spain, Jordi Bertomeu Orteu earned a Bachelor of Law degree from the University of Barcelona.
From its inception in March 1982, he undertook the roles of Legal Advisor and Secretary General of the Spanish Basketball Clubs Association (ACB) In December 1994, he was appointed vice-president of the ACB until July 2000, when he was named CEO of Euroleague Basketball. He later added the titles of Chairman (2009) and President (2011) of Euroleague Basketball.
In 2000, Mr. Bertomeu led the creation of an innovative model of management in European sports with the creation of a 100% private organization owned by the clubs and the domestic professional leagues that ever since has managed the two premiere European club basketball competitions, the EuroLeague and the EuroCup. Most recently, in 2016, Euroleague Basketball broke new ground again by creating the first true league in European basketball and among all European major sports in a joint venture with media and enterntainment giant IMG/WME.
Mr. Bertomeu has also been a member of the "Spanish Governmental Commission for the Transformation of Basketball and Football Clubs into Incorporated Sports Companies", a member of the "Executive Committee of the Spanish Basketball Federation" for 12 years, as well as an arbitrator for the Spanish Olympic Committee on the Court of Arbitration for Sport since October 1997.
He has also lectured as Professor of Sports Management in the Masters Programme of the INEFC at the University of Barcelona and as Professor of Sports Management and Administration in the Masters Programme at the University Complutense of Madrid.
Leigh is Head of Partnerships at TokBox – a Telefonica company.
Tokbox delivers a video cloud platform that enables companies to embed live face to face video communications into websites and applications at scale.
Leigh works with some of the most forward thinking Integrators and Agencies globally who are seizing the potential of this platform and developing apps and websites to change the face of communications and fan engagement through embedded real-time video chat.
Leigh has spent the last 10 years working in technology partnerships to deliver end to end solutions for organisations across all verticals.
After an early career in software development and starting up an IT Services company, Leigh spent 8 years at Virgin Media, working closely with brands such as Cisco, BT, EE, IBM & Microsoft before moving to TokBox to grow the indirect market across Europe.
When not enjoying time with his wife and 2 young children, Leigh takes to the skies as a student pilot.
Federico Smanio, 44, married with one son, born in Cologna Veneta (Verona) - Italy - on 1st January 1973.
Graduated in Economics at the University of Bologna, he is a multilingual fluent in English and Spanish and a passionate learner of Mandarin Chinese.
Professional football (soccer) player from 1997 to 2008, managed to start a new career in the sports industry at Lega Nazionale Professionisti Serie B, the Italian second division football league, where he has been working since June 2010 assisting the CEO in the implementation of the Marketing Department of the most dynamic sports organization in the country.
He has designed the overall digital, CRM and social media marketing strategy and is currently Head of Digital and Fan Relationship Management at Lega B, where he also coordinated the 22 clubs SLOs.
He is passionate for all things digital and fascinated by the way the new media affect people’s and businesses life. 1h. 23 min. half marathoner he also writes blog posts on the web, commenting on sport, marketing, language learning, travels, economy and current affairs. Hopeless gourmand.
Roland Drewell, is Head of Pre Sales at Tokbox, a video PaaS that enables companies to embed live face to face video communications into websites and applications at scale. After spending many years working with disruptive technologies and platforms, Roland believes that Web RTC, the framework that Tokbox is built on, is a true game changer and will revolutionize how fans will engage with sports personalities.
After running a successful consultancy specializing in Adobe software, Roland worked in the mobile advertising industry for InMobi gaining inclusion to the 2013 MIT list of most disruptive technologies. He holds a BA in French and Italian and a MSc in Multimedia design and Programming, and loves competing in triathlons and watching tennis.
As Chief Executive of England Netball, Joanna Adams, is responsible for the strategic plan of the sport across the country. Under her leadership, England Netball have secured the rights to host the Netball World Cup in 2019 and were awarded the National Governing Body of the Year at the Sport Industry Awards in 2014. Joanna has been involved in netball for seven years having joined the organisation as Commercial Director in 2010. Over this period the sport has seen record figures for participation, sponsorship and ticket revenue. Under her guidance, netball has proudly become the fastest growing female team sport in the country.
Joanna started her career in sales and marketing, specialising in sport. Having worked on projects such as the UEFA Champions League, Six Nations and Natwest Cricket with Empics sports photography, her attention turned to football. She became Commercial Director of the Football Conference and was appointed onto the board of Notts County FC before setting up her own media agency as family commitments grew. Her 20+ years in working with brands, rights holders and the media have helped establish Joanna as one of the most highly regarded and innovative Chief Executives in British sport.
A Dutch citizen, Jaap Kalma studied in the USA receiving a BA in Economics from Roosevelt University and an MBA from Stanford business school. He worked at Unilever for 11 years in various marketing and sales roles in the Netherlands, UK, and Italy. In 2006 he joined car company/F1 team Ferrari in Maranello, where he worked in sponsoring, licensing, and retail, before taking on responsibility for the Ferrari brand and entering the company board. After a brief period in consultancy and various board positions, in 2014 Jaap joined football club AC Milan as Chief Commercial Officer with marketing and sales responsibility.
Bill Sweeney, is CEO at the British Olympic Association. He joined in November 2013 and is responsible for directing the day-to-day activities of the BOA, including overseeing Rio 2016 Summer Olympic Games and the many other international, multi-sport events in which Team GB will compete.
From 2003-2010, Bill served as Senior Vice President of adidas Reebok Group, where he was responsible for the global management and strategic direction of a multi-billion euro business unit. Following that Bill was Global Head of Business Development for PUMA AG.
Prior to his career in the Sports industry he held various senior brand management and marketing positions with Unilever, Mars, and British American Tobacco.
On November 15, 2013, the final day of the Fourth World Conference on Doping in Sport in Johannesburg, South Africa, the Foundation Board elected Sir Craig Reedie as WADA’s third President, representing the sport movement. His three-year term began on January 1, 2014.
Sir Craig has enjoyed a Sports Administration career spanning five decades.
A former President of the Scottish Badminton Union and the International Badminton Federation, Sir Craig was responsible for the admission of his sport to the Olympic Programme in 1985. In 1992, he became Chairman of the British Olympic Association and led the organization through the Olympic Games of Atlanta, Sydney and Athens, and the Olympic Winter Games of Lillehammer, Nagano and Salt Lake City.
He was a leading member of the London 2012 Bid Team which won the right to host the Olympic Games in London and is a Non-Executive Director of the London Organising Committee. Furthermore, he became a Board member of the Olympic Lottery Distributor in 2006.
He became a member of the International Olympic Committee in 1994 and has served on many different IOC Commissions including the Evaluation Commissions of 2001 and 2009, the Co-ordination Commissions for the Games in Athens and Beijing, the Marketing Commission, the Programme Commission and the Ethics Commission. He was elected as a member of the IOC Executive Board in October 2009 and became a Vice President in July 2012. He was Chair of the IOC Evaluation Commission for the 2020 Olympic Games.
Adrian has been Chief Executive of Badminton England since 2006 and has led the modernisation and transformation of English badminton through a vision to ‘Consistently develop Olympic Champions and Get the Nation Playing Badminton’. He also leads the GB Olympic badminton programme on behalf of the four home nations.
Adrian led Badminton England to achieve the prestigious Governing Body of the Year 2015 at the BT Sport Industry Awards. In 2014, Adrian negotiated the renewal of the Yonex title partnership of the All England Badminton Open Championships - the largest sponsorship deal in the history of Badminton England.
Adrian is the driving force behind the establishment of the first professional badminton league in the UK. Adrian is also the Chair of a NGB focused CEO Forum and a member of the MK Sports Board.
Mark is Group Managing Director of ITN Productions, one of the UK’s biggest production companies, working across Television, Digital, Commercials, Branded Content and Sports production.
Since joining ITN in January 2009 he has diversified ITN Production’s capability; tripling the division’s turnover in the last 4 years. New ventures include TV Commercial Production including producing the UK’s most popular TV ad for two years in a row, Sports Production for all Football League coverage plus digitally for the EPL, SPFL, England Cricket and Premiership Rugby, Branded Content as well as building a post-production division and US business.
Previously, Mark spent seven years with Heart, where he led the station to number 1 in London including launching the new Heart breakfast show with Jamie Theakston, which became the first morning show to topple Capital from the number one spot.
Mark began his career as a journalist. He was head of news at a number of commercial radio stations including Gemini Radio in Devon and Neptune Radio in Kent winning 3 Sony Radio awards between 1996 – 2000 for best news and current affairs programme and news presenter of the year.
Hannes Jagerhofer, an Austrian entrepreneur and founder of the PR and event agency ACTS, has been organizing the world’s most famous beach volleyball tournament in Klagenfurt (Carinthia) for over 20 years – which has helped to mark a new era for beach volleyball.
With the establishment of the Beach Majors Company in 2015 – a joint venture with Red Bull – and the Swatch Beach Volleyball Major Series, Hannes Jagerhofer has pushed beach volleyball to an even higher level by setting new standards for sport and entertainment with two spectacular seasons.
Furthermore, he founded the flight search engine www.checkfelix.com, which he sold in 2011 to the market leader KAYAK. Another of Hannes Jagerhofer’s big projects was the YPD Challenge in 2009, a modern recruiting tool, while in 2013 he launched the start-up checkrobin.com, an innovative online platform that enables simple and fast transportation of packages around Europe.
Mike Moffo is the founder of Moffo Co, a creative strategy consultancy that provides bespoke communications for local and global brands. He is a strategic advisor to virtual reality company Laduma, and also leads digital policy campaigns for Airbnb in Europe, the Middle East and Africa. Based in Edinburgh, Scotland, Moffo specializes in harnessing grassroots and social media strategy to ignite global campaigns. Mike played a senior role in both presidential campaigns of Barack Obama. He has provided communications and management strategy to UNICEF, the World Health Organization, the US Department of Education, and the Obama White House.
Sam Li is the Head of Content Acquisition and Strategic Partnerships for Sina Sports, where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing. He was previously an Associate Vice President with the National Basketball Association. Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.
Dan Barnett is the Chief Commercial Officer for the 35th America’s Cup, overseeing the commercial program for the America’s Cup Event Authority and ORACLE TEAM USA, including all partnerships with broadcasters and sponsors, as well as the commercial engagement, hospitality and merchandise programmes and also the look and feel of the event from a creative and branding perspective.
Dan joined the America's Cup in San Francisco in 2011 as Senior Legal Counsel and subsequently Vice-President of Broadcast. Prior to this, Dan had worked in Switzerland with UEFA, the European Football Governing Body as well as SEGA and MTV Networks in London.
Dan has a degree in Law from Leeds University and he originally trained and qualified as a lawyer in London.
Matt Gentry is Managing Director of Andy Murray's management company, 77, which he set up with Murray in 2013. Matt began working with Murray at 19 Entertainment eight years ago, where he spent several years working closely with Simon Fuller across their talent portfolio in sport and entertainment. Last year, Matt, along with Murray and Gawain Davies (ex IMG and Lagardere Sports) set up a second arm to the 77 Group - 77 Sports Management - to identify and sign talent from the world of sport, with Murray acting as a mentor. Previously Matt worked at the global public relations firm, Hill & Knowlton, in the sport sponsorship team for brands including adidas, Pepsi, Coors and Castrol.
As the Chairman of ONE Championship™ (ONE), Sityodtong has been instrumental in the promotion’s success, driving the company with passion, fervour and a keen sense of business. Sityodtong credits martial arts for guiding him throughout both his business and personal life and is a firm believer of hard work and perseverance. He earned an MBA from Harvard Business School, supporting himself through college by working various jobs while teaching Muay Thai on the side.
Under his leadership, today, ONE Championship holds exciting live shows in iconic cities across Asia, showcasing the region’s best talent on a platform that provides action and excitement unlike any other mixed martial arts promotion in the world. ONE is currently broadcast to 1 billion homes in over 118 countries worldwide. It has forever changed Asian sports history and is further continuing to push the boundaries of how MMA is delivered to the fans.
Based in Singapore, Beatrice has over 16 years’ experience in the sports marketing industry. She joined Aser Group in October 2016 as the CEO of Baofeng Sports International, a JV between Aser Media & Baofeng Sports China. She manages the company business expansion and operations globally.
Beatrice was with MP & Silva for 7 years since October 2009 as the Managing Director, Asia Pacific, where she managed all commercial & operations across the region, excluding Japan and Korea.
Previously, she was the Commercial Director at Infront Sports & Media’s Beijing office, where she was in charge of the commercial rights for the Chinese national football and basketball teams and assisted in the sale of FIFA archive rights across Asia.
Jamie started his TV career as a transport coordinator at the BBC. After that he had several roles in the BBC including Head of Sourcing Production Resources and culminating as the Head of Production L2012 – responsible for the BBC’s multiplatform coverage of the Olympics, Paralympics and other key national events in 2012. Jamie lives in Chiswick in West London and has three children.
Jamie joined BT on 15th October 2012 as Chief Operating Officer to build the infrastructure, broadcast chain and operating model for the launch of their ground breaking TV service and the UK’s newest sports service, BT Sport. In August 2013 BT Sport 1, BT Sport 2 and ESPN all started broadcasting from the brand new purpose built studio facility on Queen Elizabeth Olympic Park.
Today, their 24-hour broadcasting across up to 13 channel outlets including Europe’s first dedicated 4k Sports channel to the home, covering Barclays Premier League Football, exclusive Champions League and Europa League, FA Cup, Moto GP, UFC and Aviva Premiership Rugby, comes from four expansive, industry-leading studios, a 160-strong audience holding area.
Mark is responsible for the overall content creation, technical delivery and digital platform development of the Olympic Channel as well as integrating partnerships with Rights Holding Broadcasters, sponsors, International Sports Federations (IFs) and National Olympic Committees (NOCs).
Before joining OCS, Parkman served as the Operations Executive for Olympic Broadcasting Services (OBC) and Vice President of International Sports Broadcasting (ISB), where he oversaw the operations of the host broadcaster for the Olympic Games. Mark was awarded an Emmy for his work on the host broadcaster team for the Olympic Winter Games Salt Lake City 2002, and he recently managed operations for 1,800 hours of televised competition for the Olympic Winter Games Sochi 2014, overseeing production, engineering, logistics, planning, crewing and broadcaster relations. Mark previously worked in marketing, public relations and international television coordination with Turner Broadcasting System and Cohn & Wolfe, where he led media efforts for the NFL, NBA, MLB, NASCAR and PGA Golf.
David Abrutyn joined Bruin Sports Capital in the spring of 2015 as a Partner. Abrutyn was formerly the Senior Vice President & Global Managing Director of IMG Consulting, which he joined in 1999. Abrutyn was responsible for the global leadership and management of the consulting business unit within IMG Sports and Entertainment. He led a team of over 150 executives in 20 offices across 13 countries focused on corporate consulting, strategy, activation, communications, public relations, property consulting, public sector and tourism consulting.
Abrutyn’s 23 years of industry experience also includes assisting many of the Fortune 500 companies in the development and implementation of sports and entertainment marketing strategies. In addition to consulting responsibilities at IMG, Abrutyn also represented NHL superstar Alex Ovechkin for all of his off-ice marketing and business ventures and he will continue to do so through Bruin Sports.
Adam has been at Camelot since 2008 and, in his role as National Lottery Marketing & Sports Partnerships Manager, has been instrumental in maximising the opportunities offered by The National Lottery's support of the Olympic and Paralympic Games – first for London 2012 and then Rio. Last year, Adam led on ‘I Am Team GB’, which succeeded in being the UK’s biggest ever sports participation event. With over £80 million a year in National Lottery funding going towards supporting over 1,300 elite athletes for sporting success, the event was to welcome home Britain’s Olympic heroes, encourage people to get active alongside them and to thank National Lottery players for the part they played in helping to fund elite sport. Outside of work, Adam is a keen runner – he ran 6 marathons on 6 continents in 29 days for a school in Ethiopia – and is always up for a new challenge.
South Africa’s premier wicketkeeper for the first seven years after its readmission to international cricket, David Richardson played 42 Tests and 122 One-Day Internationals before retiring from all cricket in 1998 after a 21-year first-class career.
Mr Richardson, a qualified lawyer, remained in touch with the game after retirement as both a media commentator as well as a business director with Octagon SA, the company responsible for negotiating player employment contracts with the United Cricket Board of South Africa, as Cricket South Africa was known then. Then, in January 2002, he was appointed the first ICC General Manager of cricket, a post he retained till June 2012, before becoming the fourth ICC Chief Executive.
International executives from all sectors of professional sport attend SportsPro Live. This includes federations, associations and governing bodies; professional sports teams, clubs, leagues and tournaments; agencies and rights holders; established and potential sports sponsors; venues and destinations; sports media; and ancillary industries.
SportsPro Live offers attendees over 20 hours of exceptional networking and educational time. It's where the who’s who of the industry congregate to share knowledge and information, as well as reunite and connect with peers.
SportsPro Live is one of the most critical sports business events hosted in the UK, and provides the perfect vehicle for partners and exhibitors to engage directly with their target audience.
The only sports business event to focus on the evolution and revolution in the sports industry, SportsPro Live creates the ideal platform for thought leadership, extended audience engagement, and extensive audience reach.
To find out how SportsPro Live can elevate your business, please contact a member of the team:
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One of the most modern and breathtaking arenas in the world, Wembley Stadium is home to the England national side, as well as the FA Cup Final and Semi Finals, The Football League Cup Final, The FA Community Shield, The Football League Play Off Finals and The Rugby Football League Challenge Cup Final. The stadium also regularly hosts other major sporting events including a regular season NFL game and epic music concerts.
The most striking, highly visible feature of the stadium is a 133m tall arch that sits above the north stand. With a span of 315 metres, the arch is the longest single span roof structure in the world and is visible right across London.
Getting to Wembley
There are three tube stations servicing Wembley Stadium. Wembley Park, Wembley Central and Wembley Stadium. Click here to download a map to locate where the stations are positioned.
The following buses run from Wembley Central and Wembley Park station to the Stadium: - 83, 92 and 182.
For more information visit Transport for London: https://tfl.gov.uk/
Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.
Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.
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