SportsPro Live

April 2018


Register Interest

About SportsPro Live

Founded in 2008, SportsPro has become the global leader in Sports business news and insights. Now celebrating its fifth year, SportsPro Live is firmly established as a unique, unmissable event for global sports industry executives.


This edition will feature an ambitious, future-focused sports agenda that looks at the meeting point between business, fandom and tech. With five content streams covering everything from OTT and digital distribution to esports, socially led mass participation movements, fanalytics and the matchday experience of tomorrow, SportsPro Live 2018 will build a picture of the industry to come. 


To view SportsPro's Media's recap of the event DAY 1DAY 2 




SportsPro Live 2017 answered the key questions about the forces that are reforming the frontiers of the industry. This included what technologies are changing the way people watch and play sport, emerging markets and investors who are creating new centres of power and influence, and new concepts that are changing the idea of what sport actually is.


Download the agenda










The event was held over two days, with non-stop content throughout with opportunities to meet and network with peers. The programme provided a mix of interactive opportunities which included workshops, seminars, lunches, dinners, networking drinks and more, alongside headline interviews, presentations and panels answering the questions and issues the industry faces today.




The way people watch everything is changing, and the broadcast industry is changing with it. But what does that mean for sport? At SportsPro Live 2017, we’ll find out more about the OTT revolution that has upended television, how these new viewer habits will affect the value of media rights, and exactly how new camera technologies and experiences like VR fit into the picture.


  • OTT and digital distribution – Netflix of sports; creating OTT channels; clip creation and distribution
  • Building up rights value – how do rights holders make their content attractive and lucrative
  • The rights marketplace – what are the big, traditional players up to? Where is the new money coming from?
  • VR & AR – how to make them work? What will their role be?
  • Broadcast tech – improving the viewer experience through 8K,OTT production, new cameras and technology, etc


Technology has changed sport forever, with performance tools and refereeing aids transforming the action on the field, analytics creating new frames of thought, and big data reconnecting teams and leagues to fans around the world. It is also creating new modes of competition, from eSports to drone racing, and at SportsPro Live, we’ll explain where the challenges and opportunities lie.


  • eSports – video games as sport; sport in video games through licensing and simulation
  • Tech sports – drone racing and other new sports from new tech
  • Refereeing aids – video refereeing; Hawk-Eye; the technology, the experience and the ethics
  • Performance technology – wearables, performance tracking, coaching tools
  • Social media, data capture and CRM
  • Data stories – extracting and communicating insights


Money is flowing across borders in the world of sport and completely altering the landscape. We’ll consider the impact of billion-dollar takeovers, and the influence of aggressive plays from investors in major and emerging markets. We’ll also examine the mark big politics – from Trump to Brexit to Putin – will make on sport, and whether sports politics can get its own house in order.


  • Bidding and hosting – the 2024 race; the city profile; making events work
  • New market expansion – grassroots and elite growth; looking at key stories like NFL, rugby, cricket
  • Territory focus – closer look at major emerging market; effect of issues like Brexit
  • Making investment pay – how new investment is changing F1, UFC, etc; how to identify the right  properties; how to court investment
  • The state of play – rebuilding trust, etc
  • Infrastructure – how to build stadiums, how to pay for them, how to make them work


There have never been more ways for brands to reach fans, or for sport to attract brands, but that choice comes with its own pitfalls. We’ll ask how rights holders can carve out the assets that sponsors really want, and how to tell the stories that get the right kind of attention.


  • Carving out and creating sponsorship space – identifying what sponsors actually want to buy for their money; eg focus on NBA jersey patch?
  • The agency role – what should an agency actually be doing in this space
  • Making the deal, or not – identifying partners; measuring value, etc
  • Brand storytelling – creating a sporting narrative


SportsPro Live attracts some of the most influential names in sport to join the speaker line-up. Below are some of the industry experts confirmed to speak at the 2017 edition.


International executives from all sectors of professional sport attend SportsPro Live. This includes federations, associations and governing bodies; professional sports teams, clubs, leagues and tournaments; agencies and rights holders; established and potential sports sponsors; venues and destinations; sports media; and ancillary industries.

SportsPro Live offers attendees over 20 hours of exceptional networking and educational time. It's where the who’s who of the industry congregate to share knowledge and information, as well as reunite and connect with peers. 






Arsenal Football Club


Discovery Networks International


Sky Sports


Premier League


21st Century Fox








National Football League






Women’s Tennis Association


Major League Baseball




San Francisco 49ers


EuroLeague Basketball




As Roma






















International judo federation


city football group






world rugby


hockey federation



Register your interest in attending SportsPro Live

Email or

Enter your details below to stay in the loop with the latest event announcements.

Interested in* :


Please read the Terms & Conditions carefully



Gold Partner


Gold Partner

Perform Group

Gold Partner


Gold Partner


VIP Dinner Partner

Interested In Partnering
or Exhibiting?

SportsPro Live is one of the most critical sports business events hosted in the UK, and provides the perfect vehicle for partners and exhibitors to engage directly with their target audience.


The only sports business event to focus on the evolution and revolution in the sports industry, SportsPro Live creates the ideal platform for thought leadership, extended audience engagement, and extensive audience reach.


To find out how SportsPro Live can elevate your business, please contact a member of the team:


Jon Abraham
Commerical Director
+44(0)207 549 3250

Relive SportsPro Live 2017

Photo Gallery

Were you caught on camera? View photo gallery.

Video gallery

View the highlights and some of the sessions from the event


2018 Venue | To Be Confirmed

About SportsPro

SportsPro is the leading sports business media company in print, digital and events.

Focused on the commercial, political, and operational aspects of sport worldwide, the monthly magazine is complemented by multiple sector-specific publications, a comprehensive sports industry website, news app, and a portfolio of business events. SportsPro has become a vital source of information and insight for current and potential sponsors and investors, rights-holders, broadcasters, teams, leagues and agencies.

Accessed by over 200,000 executives monthly, SportsPro is an essential tool for executives and investors across every sport and on every continent. For more information, visit the website.

Enter your email address below to receive the latest news and announcements from SportsPro, as well as a comprehensive guide to the last 24 hours in the industry via the Daily Deal e-bulletin. 


Interested in becoming an exhibitor, partner, delegate or speaker? Contact us on the details below.


3rd Floor, America House
Two America Square
London, EC3N 2LU, United Kingdom


+44 (0) 20 7549 3250