SportsPro has developed a comprehensive Advisory Board balancing international rights holders, broadcasters and technology leaders to shape the format and strategic direction of the event. The support and participation of these industry innovators ensures that we create the content, environment and ultimate value for each and every attendee.
World Surf League
Vice President, International Marketing
DFL Digital Sports
CEO and Co-Founder
Sports Innovation Lab
VP & GM, EMEA
Chief Digital Officer
beIN MEDIA GROUP
Chief Commercial Officer
Vice President, International Digital
General Manager - Big Bash Leagues
International Triathlon Union
Chief Technology Officer
Director, Sales & Marketing
Jene Elzie has over twenty years experience as a sports and entertainment executive, including over a decade spent in the international space. As Vice President of International Marketing for NBA, Jene she oversees the league’s marketing endeavors outside of the US, leading teams in eight regional offices to develop and implement strategies to acquire and engage NBA fans around the world. She joined the NBA in March 2013 as Vice President of Marketing & Communications for Europe, Middle East & Africa, where she led the marketing communications efforts across the region.
Olympic Gold Medalist and member of the Hockey Hall of Fame with leadership positions at the highest levels of sport, including the Executive Board of the International Olympic Committee, Angela guides the strategies of major sports organizations.
Charly Classen is Vice President and General Manager, ESPN – Europe, Middle East and Africa (EMEA), a role he has held since January 2014. He is responsible for the strategic guidance, development and oversight for all of ESPN’s business and operations in the region – including digital media, television syndication, as well as the company’s relationship with BT Sports (who operate an ESPN-branded TV channel). He also is responsible for identifying and developing new business opportunities in the region, whether through organic growth, acquisition or partnership.
Based in London, Classen works closely with ESPN executive management and with the company’s global syndication, sales and digital media teams in developing best-of-breed content, businesses and sales and marketing solutions. ESPN’s EMEA business includes a suite of products and services that include leading digital brands like ESPNcricinfo, ESPNFC, ESPN.co.uk, ESPN.com and ESPNscrum, as well as live broadband streaming service ESPN Player, and syndication of major sports content including NCAA sports (including football Bowl games and Playoffs, Basketball Championship Tournaments and more), X Games, IndyCar, NASCAR, ESPN Films documentaries and more.
As Chief Executive of England Netball, Joanna Adams is responsible for the strategic plan of the sport across the country. Under her leadership, England Netball have secured the rights to host the Netball World Cup in 2019 and were awarded the National Governing Body of the Year at the Sport Industry Awards in 2014. Joanna has been involved in netball for seven years having joined the organisation as Commercial Director in 2010. Over this period the sport has seen record figures for participation, sponsorship and ticket revenue. Under her guidance, netball has proudly become the fastest growing female team sport in the country.
Goldschmidt role as Chief Executive will focus on leveraging the once-in-a-generation opportunity to evolve the landscape of competitive surfing around the world with the Kelly Slater Wave Company and its groundbreaking technology, in addition to the inclusion of surfing in the Tokyo 2020 Olympic Games. Goldschmidt has also outlined commitment to athletes and fan experience and further globalization as key pillars for the WSL going forward. She intends to advance various athlete development programs to build authentic interest in the sport in addition to tailoring fan experiences to be as immersive as possible through new formats, live content and other media.
Michael was appointed CTO for the PGA European Tour in Nov2017, with responsibility for Digital, Scoring, Infrastructure and Data Management including Official World Golf Rankings. Formerly, Michael was the London 2012 Marketing and Communications Director for BT Global Services, and responsible for activating BT Global Services’ highly successful London 2012 Olympic and Paralympic Games marketing campaign worldwide, as well as being responsible for operational and crisis communications across BT’s highly acclaimed London 2012 Delivery programme. Michael then went on to form TrueGold Communications, a sports marketing agency specialising in technology-based global sport sponsorship.
Mike Moffo leads digital policy campaigns for Airbnb in Europe, the Middle East and Africa. He is the founder of Moffo Co, a creative strategy consultancy that provides bespoke communications for local and global brands. Based in Edinburgh, Scotland, Mike specialises in harnessing grassroots and social media strategy to ignite global campaigns. He played a senior role in both presidential campaigns of Barack Obama, and has provided communications and management strategy to UNICEF, the World Health Organization, the US Department of Education, and the Obama White House.
A born entrepreneur, Scott invested everything as a child into his first passion…competing in sports. Shortly after college in 2001, his former life as an athlete interconnected with a natural business sense and SponsorHouse was born. The original mission was simple…support and connect athletes with sponsors through the ‘Internet’…the first concept of its kind. That vision later evolved into Hookit, which pioneered the sponsorship technology and analytics space (Spontech). Today, Hookit aggregates billions of data points from social and digital platforms and uses machine learning and predictive analytics to provide real-time insights and valuations for brands and properties to quantify and maximize sports sponsorships.
Carsten Cramer, previously Vice-President, Marketing & Sales with the international sports rights marketing company Sportfive in Hamburg, has been working as the director for Borussia Dortmund with special responsibilities for the business sectors Sales, Marketing and Business Development since October 2010 – to open up new avenues of business. In addition he is the MD of BVB-Merchandising GmbH, the BVB subsidiary Sports and Bytes. Cramer had previously already worked for BVB from 2002 to 2007. Back then he was the team leader of the sports rights marketing company Sportfive. Hans-Joachim Watzke calls the 48 year old Cramer „one of the most prominent personalities in the field of sports marketing“ and adds to that: we expect the business sectors Marketing and Sales to become ever more professional through Cramer’s work.“
Bhavesh Patel is currently the Chief Digital Officer at beIN Media Group based in Paris. He is working on building their next generation global OTT platform and driving innovation across the group. Prior, Bhavesh was an OTT strategy advisor for CBS Studios International and Verizon Go90, headed up Betfair’s US horserace wagering business, and led the launch of FOX Soccer 2 Go and NBA International League Pass.
Peter Hutton is CEO of Eurosport, the number one sport destination in Europe, which fuels the passion of fans and connects them with the greatest sports events in the world. It reaches 236 million cumulative subscribers across 94 countries in Europe, Asia-Pacific, Middle East and Africa.
As the new Home of the Olympic Games in Europe, Eurosport will deliver the ultimate Games experience to more people, on more screens, than ever before – bringing fans closer to their local heroes through year-long storytelling.
Part of Discovery Communications and firmly established as the Home of Cycling, Grand Slam Tennis and Winter Sport, Eurosport has a TV portfolio incorporating Eurosport 1, telling the greatest sports stories in 158 million homes in 71 countries, Eurosport 2, reaching 68 million homes in 55 countries, and Eurosportnews.
Based in Paris, Peter joined Eurosport in 2015, charged with strengthening and localising the brand worldwide. Peter is delivering a strategy which will see large scale development of Eurosport to create more locally relevant content with homegrown talent and dedicated feeds in key markets encouraging a number of strong, local channels for future growth. Peter’s goal is to push hard to maintain stability within the network’s strong pillar sports in the coming years: cycling, motorsport, football, tennis and Olympic sports.
Strategy & development for Discovery's international digital business
Born in Madrid in 1956, Casado started her sport career in running and field hockey while furthering her education. She competed in the first triathlon in Spain and won the race. Casado has a degree in Philosophy and Hispanic Language and a MBA in Sport Management. She lives in Madrid with her husband Joaquín and daughter Berta.
McConnie joined Cricket Australia from PepsiCo, where she was Head of Sports Marketing at the company's global headquarters in New York. One of her responsibilities was the Super Bowl Halftime show, the 2017 version of which was seen globally by some 150 million people.
Todd Kline enters his third season with the Miami Dolphins as senior vice president, chief commercial officer. In his role, Kline oversees all sponsorship revenue and activation for the Dolphins. Kline came to the Dolphins after serving as the senior vice president of partnership and media sales for AEG Global Partnerships. Prior to his time with AEG, Kline served as the senior corporate marketing manager for the NFL Players Association and an account director at GroupM ESP. He received his bachelor’s degree in business management from the University of Maryland and a master’s degree in marketing at Johns Hopkins University.
Formed by gamers and with the backing of successful investors, Gfinity was created to help push eSports within the UK to a professional level, to raise awareness and to provide an arena for gamers to showcase their talent.
Gfinity was launched as a company in early 2013 and plans were immediately set in motion to deliver events and user experiences unlike any that had been seen in European eSports before it. Neville Upton – Founded and spent 13 years as CEO of The Listening Company, before selling up for $55m and creating Gfinity in 2012.
Andreas Heyden has been CEO of a company that may not immediately stand out to you. Called DFL Digital Sport GmbH, it’s better known as the digital arm of the German Football League, the Bundesliga.
Now 2 years into his first role in sport, he’s been an integral part of the drive to develop an engaged community of fans of the league, and obviously its 36 teams who are all stakeholders in the business. They’ve succeeded in bringing more production in-house as they look to control their destiny in an ever changing media landscape.
He’s passionate about taking down the silo’s we see in production, where you have separate TV, digital, partner and social teams. Stating that, “The more you break the structure up the more you can re-use and re-utilise content to create interesting, compelling and highly engaging content either for B2B or for B2C”.
Before he ended up in football, Andreas built up almost 20 years of experience with internet businesses. Starting out with I-D Media and Microsoft before spending 6 years at German broadcaster RTL. Rising up to become a leader of people at a young age